I was lucky enough to jump in on a few Bud Light assignments when the group needed some outside assistance.
My efforts spanned from creating Super Bowl scripts to brainstorming new campaign ideas. Through most assignments, there was a consistent goal to bring Bud Light into the digital world.
For the 2008 Super Bowl, Bud Light and Conan O'Brien paired up to create a great commercial. We wanted to create an online component to support that spot. The example to the left was a web destination based on the popular skit from the Conan O'Brien show, Wild Desk Ride. There, users could ride along with Conan and try to win tickets to The Late Night Show.
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