about extra and me
My team pitched and won the Wrigley's Extra Gum business. We created a new campaign for the gum based on its long lasting flavor with the tagline, "Lasts Longer Than That."

I worked on all forms of advertising for Extra from box tops to broadcast. Most of my efforts were focused on the weight management segment.The goal was to influence people to chew gum instead of snack.

You can click on the images to the left to view each spot I created while working on Extra. If you watch The Biggest Loser these might look familiar.

see my work >