I created print and outdoor work to promote the Honda Civic Hybrid as Nature’s favorite car.
This campaign was created during my portfolio school days. My partner and I thought it was a great example of how a simple idea can have legs. I worked on everything from idea generation to building the bird's nest to creating the actual artwork for the ads.
To the left, there are print ads and outdoor executions promoting the union between Nature and the Honda Civic Hybrid.
Copy: With every mile you drive in the Honda Civic Hybrid, 80% less fuel emissions are released into the air. That's just one reason why Honda Civi Hybrid is Nature's favorite car.
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